An Anti-Abuse Ad With A Secret Message Only Children Can See

Posted: May 7, 2013 in Advertising, Government, Technology

20130507-093437.jpg. In order to discreetly reach abused children, one aid
organization designed a clever billboard that only
displays a hotline number for people shorter than
4’5″. The secret is a precisely serrated surface, a
Lenticular lens, that reflects light differently to those
looking from above and below a specified height. Shorter people (children) see the following message
on a street sign: “If somebody hurts you, phone us
and we’ll help you,” along with a confidential number
to call the Spanish organization, Aid to Children and
Adolescents. Adults see, “Sometimes, child abuse is only visible to
the child suffering it.” The ad is especially designed
for children who may be traveling with their abuser. Lenticular lens have been a popular gimmick for
decades, from toy rulers to a Species II movie poster (below) that changes images as a pedestrian walks
passed it. In the future, we could imagine more advanced
warning systems. IBM is reportedly developing ads
that remotely targets a user’s individual interests,
based on radio frequency-enabled cards that they
expect consumers will carry with them. Similarly,
malls can now track users’ cell phone signal as they travel from store to store for marketing data. It’s not
hard to imagine a billboard beaming abuse-notification
messages to a child’s cell phone, or, more discretely,
to a technology like Google Glass.

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Comments
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