Facebook Appoints Ad Vet Nicola Mendelsohn As Its New VP Leading EMEA

Posted: May 7, 2013 in Facebook, Technology

20130507-225209.jpg Facebook has finally found a permanent person for
one of its key leadership positions in its international
operation: Nicola Mendelsohn, a longtime veteran of
the ad industry, is joining the social network as its
VP, EMEA. She replaces Joanna Shields, who left
Facebook nearly seven months ago in October 2012 to run Tech City, the London tech cluster advocacy
group. Carolyn Everson, VP of Global Marketing
Solutions, was in the role on an interim basis. Mendelsohn joins most immediately from Karmarma,
an ad agency where she was partner and exec
chairman. Before that she was at Grey London and a
board member at BBH. She had also most recently
been president of the IPA — the first female in the
organization (an ad trade industry body) in 96 years. She will be reporting to Everson. “I could not be more
thrilled to announce Nicola Mendelsohn as the VP of
EMEA,” Everson said in a statement. “She brings
outstanding leadership and passion for what
Facebook can do to become an indispensable partner
for our clients and agencies throughout the region. It’s testament to Facebook’s innovative role in business
and advertising that we’re able to welcome a leader
with such great experience.” Facebook has had a mixed picture in EMEA. Europe
alone has 269 million users but its ad revenues in the
region actually declined last quarter, and are now at
$423 million.

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