Revel Adds Photo-Based Identity Theft Prevention To Its iPad Point-Of-Sales System

Posted: May 7, 2013 in eCommerce, Technology

20130507-224044.jpg San Francisco-based Revel Systems is essentially
the industry leader when it comes to iPad-based
point-of-sale (POS) for restaurants, grocery and now
retail, and today it’s adding additional security
features that provide an added level of comfort for
users and merchants. Revel 2.0 brings a new identity theft protection system to the POS, which shows an
image of the credit card holder on the merchant’s
screen whenever they use their credit card. The new system goes above and beyond the
requirements for PCI compliance that Revel already
builds into its project, and adds to both chip-and-pin
support, which is especially useful in a swipe card-
based credit card economy like that found in the U.S.
Many merchants already request photo ID when conducting credit card transactions, but having no
photo on file to compare it to means the possibility for
identity theft and fraud still exists. With the new Revel system, users will have to sign
up for an account on their own in order for their photo
to show up when they make a transaction. Revel CTO
and co-founder Chris Ciabarra explained in an
interview that they’ll be prompted to do this every
time they receive a receipt from a Revel-enabled merchant or business. The Revel account can be set
up easily via Facebook integration, instantly providing
access to a photo of a user without even requiring
any uploads. Of course, the new security feature also
points people towards Revel’s growing consumer
network, which helps the company learn more about the people using its products. “It helps the merchant so they don’t lose money, and
it helps the card holder so they don’t lose their
identity,” Ciabarra said, talking about the main
benefits for Revel’s customers. The FTC found that
12.6 million Americans fell prey to ID theft in 2012,
which actually isn’t a record – 13.9 million was the highest, back in 2009. But simple credit card fraud
still accounts for around two-thirds in total. Adding
preventative measures to Revel’s POS shows that
the startup isn’t just looking to innovate in terms of
software and hardware, but also in the way that
transactions are handled and secured. Revel 2.0 also adds a number of other features,
including the MDM partnership with Moki Mobility that
also boosts the overall system’s security measures,
and allows for things like remote wipe and lock down
of stolen units. There’s also delivery tracking, driver
time logs, SumUp payments for UK and European merchants and more. The iPad and tablet-based POS space is heating up,
with a lot of smaller players like Koupah entering the
fray, but Ciabarra is confident that updates like this
one, as well as Revel’s head start and success
expanding to new verticals like retail will help keep it
ahead of the pack.

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