TripAdvisor Review Express Service Lets Businesses Bulk Email Visitors To Ask For Reviews

Posted: May 7, 2013 in Technology

20130507-224758.jpg TripAdvisor already has more than 100 million reviews
on its sites, but it needs even more in order to
continue competing against rivals like Yelp and
Foursquare. Review Express, a service the travel
Web site launched today, is meant to help
TripAdvisor grow its roster of reviews by making it easy for venues to request them from customers. Review Express allows businesses to send bulk
emails to guests asking them to write reviews, which
are then published on TripAdvisor. The incentive for
businesses to use Review Express is that the more
reviews a venue has on TripAdvisor, the more
credence it has in the eyes of potential customers. In its press release, TripAdvisor also cited a 2012 study
by the Cornell University School of Hotel
Administration showing consumers are now reading
more reviews before deciding on a hotel and that if a
hotel increases its review scores by 1 point on a 5-
point scale, it can up its price by 11.2 percent without losing market share. Other features TripAdvisor has recently launched to
bulk up its reviews include EasyToBook.com, which
allows users to share travel reviews with friends, and
the Rave Review widget, which allows site owners to
display photos with positive reviews. Review Express’s features include customizable
emails, bulk uploads of up to 1,000 email addresses
at a time, send request processing within 24 hours,
and the ability to send messages in 21 languages.

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