iOS 7 Mobile Traffic Spikes On Both iPhone And iPad Ahead Of Apple’s WWDC, According To Onswipe

Posted: May 8, 2013 in Apple, Money, Technology
Tags: ,

20130508-204346.jpg Apple’s annual Worldwide Developers Conference is
only around a month away, and while we’re already
expecting to see iOS 7 at least previewed at the
event, now we have some actual data to back up that
supposition. Onswipe, the mobile site conversion
company that leverages HTML5 to deliver tablet- optimized websites, has seen a big spike in traffic to
its partner sites from devices running iOS 7 in recent
days. Over the past week, Onswipe found a significant
bump in the number of visits from iOS 7 iPhones and
iPads, specifically located in both Cupertino and San
Francisco. SF had the most iOS 7 visits, with 18.75
percent, and Cupertino accounted for 17.9 percent of
the total. May 2 saw the highest iOS 7 traffic to date, representing 23 percent, or nearly a quarter, of all
unique iOS visitors to Onswipe-enabled sites. Most
were visiting from iPhones (75 percent), but iPads
also represented a full quarter of visits. Apple typically tests new versions of iOS internally,
before then releasing them as a developer preview to
anyone registered with the iOS developer program,
and then finally releasing it to the public after another
few months of testing. An increase in the number of
users on iOS 7 is a likely sign that Apple is advancing the testing more aggressively ahead of a
wider launch at WWDC, which is in keeping with other
reports we’ve seen that say Apple is indeed
redirecting resources to iOS 7 to make sure it arrives
on schedule. Onswipe didn’t just note how much use iOS 7 was
getting, it also identified what people on the yet-to-be-
released OS were looking at. Specifically, Onswipe
found that iOS 7′s pioneer users were interested in
finding out about which turntable to buy, Vine’s recent
update that allows for selfie vids, Apple’s stock price drama and Kid Cudi. Maybe those Onswipe-enabled
sites are particularly well-tuned for stress testing the
next version of Safari, or maybe that’s just the kind of
stuff Apple engineers are into. As for what iOS 7 will bring, there’s precious little
information so far, besides rumors that the design will
embrace a more flat visual style, and that core apps
like calendar and email will get significant
functionality updates. At least we don’t have long to
wait to find out what’s next for Apple’s mobile OS.


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