After 10M Downloads, BlueStacks Takes On Ouya With Game Console And $6.99 All-You-Can-Play Service

Posted: May 9, 2013 in Gaming, Startup, Technology

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BlueStacks, the startup known for bringing Android
apps to PCs and Macs, has been growing like a
weed. Last week, the company announced that it had
passed the 10 million user milestone, nearly half of
which were added in the first quarter of this year.
Today, hot on the heels of the news that OUYA has landed $15 million from Kleiner Perkins to bring its
affordable, $99 Android-friendly gaming console to the
masses, BlueStacks is firing back with some news of
its own. Looking to tap into a huge new audience, BlueStacks
is today bringing those 750K-plus Android apps not
just to PCs and Macs, but to TVs as well with its own
gaming console and subscription service. The new
package, called “GamePop” includes a custom
console and game controller for free, as part of its $6.99/month service. Well, actually, the console is
free through the end of May, at which point
BlueStacks will slap on a price tag. The price of the console has yet to be determined,
but the company tells me that GamePop has an
“estimated value of approximately $100,” so one can
probably expect the pricing to fall in that range — or
five times that, depending on how saucy BlueStacks
is feeling. Of course, $100 is the “estimated” value, but gamers can get their hands on the whole package
for $49.99 today, so take that for what it’s worth. Right now, gamers can pre-order GamePop from
BlueStacks’ homepage (which redirects to
gamepop.tv), with consoles expected to ship this
winter. Naturally, for this early flight, BlueStacks is
selling GamePop exclusively through its own site, but
after the first round of shipments, likely beginning next year, expect GamePop to begin showing up in
stores. As to who’s responsible for manufacturing and
producing BlueStacks’ new gaming console? The
company isn’t revealing the man behind the curtain
yet, but considering the startup has already struck
distribution agreements with several recognizable
names in the PC ecosystem, like Intel, AMD, Asus, MSI and Lenovo, so it’s probably safe to say that at
least one of those companies played a hand in the
design, production and distribution. Asus, for one, has
the most Android experience, but that’s just
speculation at this point. BlueStacks unveiled GamePop at GDC, allowing
developers to take an early look at the gaming
service, but has yet to put any in the hands of either
developers or reporters. So, we’ve yet to test one out
live, in 3-D, but from the looks of it, the industrial
design has a fairly close resemblance to Boxee Box, which is made by D-Link.

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