Amazon Making Smartphone With 3D Screen, Dedicated Audio Streaming Device, WSJ Reports

Posted: May 10, 2013 in Gadgets, GT, Mobile
Tags:

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Amazon offers a range of hardware, including its
Kindle e-readers and tablets, but now it’s looking to
expand the line with two new smartphones and an
audio-only device that streams music, according to
the Wall Street Journal. The phones include a high-
end one with a glasses-free 3D screen, as well as another about which details were not included in the
report, which presumably would be a more traditional
design. Amazon has been rumored to have been working on a
phone for a while now, and the recent hiring of top
Windows Phone evangelist Charlie Kindel also raised
alarms that Amazon might be in the smartphone
business soon. Natasha wrote about how Kindel had
previously discussed Android’s fragmentation problem, and how it provided opportunity for other
players to step up and innovate. This could be what
he’s attempting at Amazon, and these devices might
be part of that project, although nothing about its
plans have been officially revealed as of yet. The rumored 3D device is said to use some kind of
retina-tracking technology to present a holographic
image that’s viewable without glasses, and that
hovers above the screen. It sounds a little like a
gimmick to be honest, especially considering how CE
devices with 3D have fared so far, like the 3DS, which recently has downplayed its 3D capabilities in
recent marketing. Other phone makers, including HTC
and Sony, have also dabbled with 3D displays on
phones, all of which have essentially failed to make
an impact. Lately, however, a lot of companies have been
creating hardware which doesn’t necessarily have an
immediately apparent niche. There’s the Chromebook
Pixel, for instance, as well as Google Glass and
rumors of the Apple smart watch. There’s the Acer
Aspire R7 more recently, too, all of which essentially point to a need to have a big, splashy marquee
product that isn’t necessarily the hottest consumer
device. Amazon’s other phone could be the more mass-
market play, and the dedicated audio player sounds
like it might want to become the iPhone of the
streaming music generation. WSJ says that some of
these devices might launch as soon as in the next
few months, though there’s no guarantee that they won’t be shelved, so 3D screens could also just be
something Amazon is testing internally.

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