Facebook Previews New Features For Home, Which Is Near 1M Downloads And Increases Users’ Time Spent On Facebook By 25%

Posted: May 10, 2013 in Facebook, GT, Social
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“Home is the first product we’ve released that’s really
about ‘mobile-best’ and the transition beyond ‘mobile
first’” said Facebook’s VP Cory Ondrejka. To further
that, Facebook previewed some new features Home
will get eventually including a “Dash Bar” buddy list
for starting chats, an improved “Dock” for your favorite apps, and a better “new user experience”
onboarding flow. Later today around 3pm PST, Facebook will release
its first update for Home in the form of a Google Play
update to Facebook For Android (which hosts some
nuts and bolts of Home). The update is predominantly
performance and bug fixes, and doesn’t include these
new features mentioned above. Dash Bar, Dock, and NUX will come in future monthly updates, but no
specific schedule has been revealed. As for ads in Home, VP Of Mobile Engineering
Ondrejka says there’s no timetable for that yet either.
“We know we’re going to do ads in Home, but there
are steps we need to take before we do that so they
fit into Home’s aesthetic and they’re beautiful. We’re
not ready yet” said Ondrejka. Home Makes People Use Facebook 25%
More Ondrejka gave a momentum update at the “Home
Whiteboard Session” today at Facebook’s
headquarters in Menlo Park. He explained that Home
is nearing 1 million downloads, and users’ favorite
features are Cover Feed and Chat Heads. Those
who’ve download Home spend 25% more time on Facebook as a whole. That stat alone could mean
Home is a success, and has a lot of potential to
benefit Facebook in mobile. Home also increases the
number of daily comments and Likes someone leaves
on the news feed by 25% too. Meanwhile, Ondrejka
said that Chat Heads increases participation, or the raw percentage of people who use Facebook Chat, by
7%, and it increases messages sent by 10%. However, there were a few main complaints in
Home’s Google Play, which I detailed on Tuesday.
Specifically, people don’t like losing the
personalization they’ve already done on their phone.
They don’t want to lose their widgets, app dock, and
folders. Users also said it’s too difficult to start a Chat Heads conversation. Finally, some users get
confused about where their old Android app launcher
went. Facebook will address these with a few new
features. Future Changes To Home NUX Facebook will add a better “NUX” or new user
experience that it internally refers to as “Blue’s
Clues”. When users first install Home, they’ll get a
deeper walkthrough of how to use gestures to reveal
their app launcher, chat, and use other features. Little
blue instructional boxes pop up as you first navigate through Home. They explain what a button or gesture
does, and encourage you to try them to continue
through the tutorial. This should reduce confusion and
frustration, and get more people to give Home a
chance. Here’s a Vine of Facebook Director Of Product Adam
Moserii previewing the new onboarding experience. Dock A new app dock will be added to Facebook Home’s
app launcher. Android users gave feedback saying
they enjoyed the tray of favorite apps that always sits
at the bottom of the launcher. Home got rid of that,
but in future versions, Mosseri tells me users will be
able to import their old dock, and possibly build one from scratch. When you swipe up to access your
apps, the Dock tray will appear locked at the bottom,
similar to the persistently visible Dock at the bottom
of the iOS homescreen. You can the Dock in Home in
the photo on the right. Dash Bar To make starting a conversation fast, Facebook will
add a Buddy List into Home. Before, you had to swipe
left to open the full Facebook Messenger app to start
a new conversation. With Dash Bar, when you swipe
left it will instead create a Chat Head bubble that
contains an overlaid Buddy List where you can get an instant look at all your friends and see which ones are
online to chat with. Then you can initiate a
conversation with them, all from a screen over the top
of Cover Feed rather than within the Messenger For
Android app. Respecting Your Old Phone Facebook seems to have realized that people spend
time customizing their phone experience. They don’t
want to sacrifice it for Facebook Home. They want
both. This previewed slate of changes will help
Facebook respect the phone you already
personalized. This is a shift from Facebook Home as a homescreen replacement to a homescreen layer. If
Facebook can pull it off, users won’t have to choose
between apps and friends. They’ll have both at their
fingertips.

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Comments
  1. Ketones says:

    How much does one of those cost?

  2. Mi nombre es Jake y tengo un nuevo trabajo que trabaja para un empresario. Tengo que saber un montón de cosas que yo no hago y me imaginé ustedes me podría ayudar. Tengo un amigo que solía / usa este foro y hes brillantes. Probablemente voy a pasar la mayor parte de mi tiempo a la lectura y no mucho publicación, de todos modos soy yo gracias por permitirme estar aquí.

  3. Nice Website. You should think more about RSS Feeds as a traffic source. They bring me a nice bit of traffic

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