Bing Now Allows Users To Like And Comment On Facebook Entries Right From Its Social Sidebar

Posted: May 11, 2013 in GT, Microsoft, Social, Technology
Tags: , ,

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Bing‘s social sidebar, which shows relevant entries
from your Facebook friends, Twitter, Klout, Quora and
other services, just got a lot more interactive. You
can now like Facebook posts in the social sidebar
and add their own comments. In addition you can now
also see all of the existing comments on a post right in the sidebar, too. This, Microsoft believes, will make the social search
experience on Bing even more interactive, engaging
and helpful than before. It also means users don’t have to leave Bing to
engage with these posts. Chances are, after all, that
they will get distracted by all of the other goodies
Facebook has to offer once they leave Bing and won’t
return anytime soon. Personally, I’ve never found these social search
results all that useful. Microsoft, however, clearly
believes that this, in combination with what they are
doing around semantic search, will allow it to continue
to compete with Google, which seems to have de-
emphasized social search over the last few months. With its Scroogled campaign and “Bing It On”
challenge, Microsoft has obviously been taking a far
more aggressive stance against Google in recent
months and it’s slowly adding new users. Currently,
Google has a market share of about 67 percent in the
U.S., and Bing is close to reaching 17 percent. There have been some recent rumors, however, that
Yahoo is looking to drop Bing as its search provider
(Yahoo currently commands just under 12 percent of
the U.S. search market with its Bing-powered search),
but given the long-term deal between the two
companies, that isn’t likely to happen anytime soon.

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