Elevatr Is A Mobile-First Tool For Startup Business Plan Creation

Posted: May 11, 2013 in Apps, GT, Mobile, Startup

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Serial entrepreneur with too many ideas rattling
around in your head? Then you’re going to like this
one: a new mobile app called Elevatr will help you
keep track of your inspirations, as well as develop a
business model, in order to turn your passing
thoughts into plans actually worth pursuing some day. The beautifully designed app was dreamt up by New
York-based David Spiro, a recent college of
engineering and business school grad from
the University of Michigan. He had spent time working
with the standard tools for business model
development, including the Business Model Canvas and Lean Canvas, while in school. “It became very clear that entrepreneurship – and
people inspired by the startup revolution – is more
than those actually studying entrepreneurship,” Spiro explains. “I was really inspired to take those tools that
I was taught to use, and create a mobile-first product
that could apply to more than just those people who
were in my classes,” he says. Having shelved the startup idea he had been working
on in college, Spiro finally decided to commit himself
to the creation of Elevatr full-time, after first doing
some consulting for a local angel following graduation
in spring 2012. By the end of the year, he had an
MVP ready to go after contracting with Fueled, a mobile app development agency in Soho that had
previously built apps for JackThreads and Urban
Daddy. Spiro now works out of Fueled’s offices, and
has hired a small team (with help from AngelList),
including CTO Rafael Amorim. The product itself is simple. Elevatr is essentially a
note-taking app that takes the structure of a
traditional business plan and makes it more
accessible to design and develop on the smaller
screen of mobile devices. After tapping the button to
add your idea, the app prompts you to describe the idea in 140 characters or fewer, just like Twitter. That’s actually a challenge for some entrepreneurs,
who can’t seem to condense their business’ idea to a
single sentence, as we’ve discovered in the past,
much less 140 characters. But Spiro thinks it’s a
good first step, noting “if you can’t explain it in less
than 140 characters, you probably don’t know what you’re doing.” On the following screens, you’re walked through the
other standard pieces to business-model creation,
filling out details as to the target market, market size,
competition, differentiation, features and uses, and so
on. There’s also plenty of room for free-form note
making in Elevatr, so you can really flesh out your ideas and plans. At launch, the app is designed for personal use, but
the team already has the intention to expand its
capabilities in the near future. Next week, an option to
export your ideas to a responsive website will be
introduced, essentially turning your notes into a more
fully developed online deck of sorts that you can share with others in order to get feedback. In
addition, collaboration will be built into the app, which
will allow you to invite others to view or comment on
the content, given their permission levels. Another idea for future expansion is to partner with
other companies – agencies like Fueled, for example
– giving them access to an administrative interface
that would allow them to leverage the service to sort
through a larger group of startup ideas, like those
submitted as part of a contest, for instance. That, and some other advanced features, may be
paid options in the future, but currently the app itself
is a free download here on iTunes. Elevatr has a small amount of friends and family
funding, but is now raising an angel round upwards of
$500,000.

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