Microsoft: Google Docs Is Not Worth The Gamble, Makes You Less Productive

Posted: May 11, 2013 in Google, GT, Microsoft, Technology
Tags: , , , ,

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After Bing and its Scroogled campaign, Microsoft is
now taking aim at Google Docs. Jake Zborowski,
Microsoft’s senior product manager for Office,
actually published two anti-Docs blog posts today:
one homes in on document fidelity, and the other,
which includes a number of user testimonials, argues that Google Docs isn’t quite ready for primetime. If it took me a little while to get Michael Atalla, the
director of product marketing for Office 365, to
actually say “Google” in my chat with him about
Microsoft’s productivity tools earlier this week,
Zborowski doesn’t beat around the bush for even a
second. “Converting Office files into Google Apps is a gamble,” he writes. “Why take the gamble on
converting your Office files to Google Docs when you
can use Microsoft Office and the Microsoft Office
Web Apps to create, share and edit your Office files
with your content intact?” That, Microsoft says, is true on the web, but also on
the tablet, where Google’s Quickoffice usually does a
pretty good job at converting documents (though not
in Microsoft’s example, of course). So what about the new Chrome document viewer?
Also too much of a gamble for Zborowski: “The last
gamble with Google is how the company helps you
view Microsoft Office documents using their file
viewers. Even this is a gamble that may be too risky
to take.” There is, of course, also a video that accompanies
the post, which reminds folks that they could lose
their promotion if they decide to switch to Docs: In his second post (“Office is a team player”),
Zborowski also argues that Google Docs is missing
too many features, though in this case, a number of
Microsoft customers make the argument for him.
Here is an example: As we continue to improve Office, we look for
changes big and small that help people do more with
less effort. Some improvements are small, like the
new paste options we introduced in Office 2010.
Other features reduce the amount of time it takes to
accomplish a task like Flash Fill and Quick Analysis in Excel. The breadth of capabilities Office can lead
to significant gains in what people can accomplish.
With Google Docs, on the other hand, people have to
find ways to overcome feature gaps by working
harder, spending their time finding workarounds, or
potentially using third-party tools to overcome the gaps. “When we switched from Google Apps to Office 365,
we freed our people to work together in synergy, and
it has produced good results in every area of our
business.” Read more – Andy Springer, Director, Rookie Recruits To back all of this up, Microsoft also launched
whymicrosoft.com, which includes more testimonials,
screenshots and other resources for those who
haven’t been scared straight yet and are still
considering the switch to Google Docs. And here is the video that goes with that post: All of this anti-Google Docs/Drive rhetoric just before
Google I/O probably isn’t accidental. With
Quickoffice, Google now has the basis to offer a
pretty compelling alternative to the Microsoft Web
Apps (which, and Microsoft has a point there, are
generally more fully-featured than Google’s tools) and I would expect the company to launch more
Quickoffice-based products next Wednesday.

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