Facebook Home Is Losing Steam In The Charts… Fast

Posted: May 12, 2013 in Facebook, GT
Tags: ,

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Facebook Home, the app which CEO Mark
Zuckerberg touted as the “next version of Facebook,”
has not been an immediate hit. Its Google Play
rankings have been dropping steadily after the launch
buzz wore off, according to new data from top app
store analytics firms. Despite having an active user base of over a billion on the social network itself, the
company announced on Thursday that it was just now
“nearing” 1 million downloads for its Home app. Plus,
AT&T also slashed pricing this week on the HTC
First, the first Facebook Home-powered handset,
which went from $99 to just $0.99. The data shows it’s been a struggle so far, in terms of
user acquisition, for Facebook Home. The application became available for download on
April 12th on Google Play, where only a limited
selection of devices were supported: the HTC One X,
HTC One X+, Samsung Galaxy S III and Samsung
Galaxy Note II. A preloaded version of the app was
made available via the HTC First, which officially went on sale that same day. This week, support for
the HTC One and Galaxy S4 was also added. To be fair, the limited rollout is partially responsible
for the app’s inability to maintain a higher ranking. On April 24th, Facebook Home reached its best
position on the charts in many of the countries where
it was available, but its ranks have declined in several
key markets since. Its moves indicate an early rush
from curious Android owners, but then a tapering
off as word got out that the app wasn’t quite ready for primetime. App Annie’s data demonstrates this rise, then
subsequent fall. Shortly after becoming publicly
available, Facebook Home reached #72 overall in the
U.S., on April 16th. By April 23th, it had also reached
the top 100 overall in 8 countries (Norway, Singapore,
Canada, Denmark, Australia, Hong Kong, Hungary, U.K.), and the top 500 in 38 countries. By the end of
April, it started to drop, then ranking in the top 500 in
29 countries, and having dropped out of the top 100
worldwide altogether. It has yet to return to the top 100 in any market. Distimo’s analysis of the top 500 apps on Google
Play, also confirms the same general trends. Towards
the end of April (4/29), the firm found that Facebook
Home was ranked highest in Luxembourg, where it
was #83 overall, and was lowest in Portugal where it
was ranked #477, but its ranking was on the decline. In the chart below, you can see Facebook Home’s top
ranks as of 4/29 as well as its ranking change since
just a few days prior (4/24), indicated by the small
number at the top of each country’s bar. As of a few days ago (5/8), Distimo found that the
picture for Facebook Home has gotten even worse. In
key countries including France, Germany, Brazil, and
Argentina, Facebook Home remains out of the top
500 overall apps. And the number of countries where Facebook Home
is even ranked is fewer still. (Compare the number of
bars in the chart below to the above). You can also see the ranking decline for the U.S.,
Germany and Australia, pictured below as a line
graph. App Annie confirms this decline, too. As of May 10th,
their data shows Facebook Home is only in the top
500 in 19 countries. And it’s not close to breaking the
top 100 in any of these, with #191 being its highest
ranking – and that’s in Norway. Most countries are somewhere in the 300-400 range –
for example, the U.S. is #338. Still Time To Recover? This is not what you would call a hit. Even Facebook itself fudged its numbers
when discussing Facebook Home traction earlier this
week, noting that the app was “nearing 1 million
downloads.” Those are downloads, not actives. And
as the above data indicates, the app is losing steam
on the charts. That being said, for those who adopt Home,
engagement soars. To summarize an earlier report:
among those who use the app, 25 percent spend
more time on Facebook as a whole, with comments
and likes up 25 percent, Chat usage up 7 percent,
and messages sent up by 10 percent. But the goal now is to get more people to download –
and then not abandon – the application. Facebook
outlined its plans for this, saying it will soon offer a
better onboarding experience for new users, add an
icon dock (the tray of favorite apps at the bottom of
your homescreen), make it easier to initiate chats with a new “Dash Bar,” and will work towards
becoming more homescreen layer than replacement,
so as not to disrespect the work users have done in
customizing their phone. Time well tell whether or not Facebook can make
these changes in time, before it loses further
mindshare among early adopters who are now
spreading word that the app is a flop.

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Comments
  1. Tongkat Ali says:

    Dieser Blog ist sehr Informatik, scharf und klar. Hier ist alles in systematischer Weise beschrieben worden, so dass Leser ein Maximum an Informationen bekommen konnte und viele Dinge lernen. Dies ist eines der besten Blogs, die ich gelesen habe.

  2. Ce fut une explication très simple. Ce serait bien si vous pouviez en dire un peu plus sur votre définition dans le paragraphe d’ouverture

  3. Hola a todos, Estoy haciendo un proyecto universitario sobre estos temas y necesito alguna información adicional que pueda ayudarme en mi trabajo. ¿podría ayudarme?

  4. Hallo neu im Forum so dachte id sagen hallo. Frage an Sie alle, wer ist die beste Person, um über ein Projekt, dass ich in diesem speziellen Bereich unternommen haben zu sprechen.

  5. Grazie per il messaggio informativo. Sono lieto che questo post mi ha aiutato a risparmiare molte ore di navigazione in altri posti simili solo per trovare quello che stavo cercando. Solo voglio dire: Grazie!

  6. Gregg Elliff says:

    Een commentaar op een blog over opmerkingen. Hmm .. Goed advies hoor! Thanks. Blijf op de terbeschikkingstelling.

  7. Shane Arcia says:

    Ottimo per essere sul forum, sto studiando IT presso uni ora (circa 1/3 attraverso una laurea), e un paio di settimane di riposo, io voglio essere in grado di ottenere un lavoro nel settore IT nel mio tempo libero, qualcuno so di tutti i posti che posso ottenere alcuni buoni part opprtunities tempo in questo campo.

  8. Wenn ich über diese Dinge nachdenken muss ich auf jeden Fall wieder hierher kommen

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