Disqus AudienceSync Allows Users To Share Their Disqus Data With Publishers

Posted: May 13, 2013 in GT, Social, Startup, Technology

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Disqus is launching a new feature today that the
company says will help publishers get more value
from everyone commenting on their site. The company already offers something called Disqus
Single Sign-On, where users who are registered on a
given site can sign into the Disqus commenting
system automatically. A company blog post
describes AudienceSync as the “flip side” of that
feature, where users can choose to share their Disqus information with a publisher. If a site uses AudienceSync to request access to
your information, you’ll be presented with an
authorization request similar to the ones displayed
when third-party applications want access to your
Facebook account. “It’s an extension of how already Disqus works,” said
CEO and co-founder Daniel Ha (no relation to me). He added that the shared information can include a
user’s name, context, and basic biographical
information. The company says users have created
more than 100 million profiles. Since publishers who use Disqus for their comments
might still manage their own user registration
systems, for example to send out email newsletters,
AudienceSync should allow for a fairly seamless
transition between the two systems. “This is another way we’re helping publishers get
more direct financial value of their investment in
comments,” said Vice President of Marketing and
Communications Steve Roy. He also said this
removes “that false choice” that publishers face
between trying to access a bigger audience through Disqus versus running their own registration, where
they have direct access to user data: “This is
essentially the best of both worlds.” The company has been testing AudienceSync with a
few of its publishers, and you can already see it live
at The Daily Meal and Michelle Malkin. The feature is
now generally available to Disqus publishers. Disqus is also announcing that it has now been
installed on 2.5 million sites and reaches more than 1
billion total monthly visitors. Ha acknowledged that
this is really a measure of the reach of the company’s
publisher network, rather than its engagement —
those visitors may just load an article with Disqus comments without actually reading the comments or
posting one of their own. But he also said that more
than 55 percent of those visitors will actually view the
comments.

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