Aereo Switches Up Pricing: $8/Month For 20 Hours Of DVR, $12/Month For 60 Hours Starting May 15

Posted: May 14, 2013 in GT, Media, Startup
Tags:

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Aereo users, listen up. The company that has been bringing you access to
30 over-the-air broadcast channels on the cheap is
switching up its pricing structure a bit to make things
less complicated. Unfortunately, this switch also
makes things slightly more expensive, but still highly
competitive in today’s content streaming landscape. Starting on May 15, the original five-tier structure will
be boiled down into two options: The base $8/month
fee will offer 20 hours of DVR storage, and a $12/
month fee will get you 60 hours of DVR storage.
Neither service requires a long-term commitment. However, it’s worth noting that the $8/month plan
changes the way you can record on Aereo’s DVR
service, only letting users record from one channel at
a time. At the same time, the $12 plan actually offers
more than it used to, bumping up storage from 40
hours to 60 hours. When Aereo first launched, it offered more levels of
service, including a $1/day deal. This was a unique
option for the service, as it let users tune into huge,
national events without forcing them to buy into the
service on a monthly basis. Events like the
Superbowl, presidential election, or the Academy Awards instantly became accessible to people
without cable, and also offered an easy, painless way
to taste the Aereo service without making a
commitment. While dropping that plan may remove that taste-test-
ability, in the end Aereo believes that simplifying the
options will be a better experience for customers. Here’s what founder Chet Kanojia had to say in a
prepared statement: We looked at our data and it was clear, consumers
want a more simple approach to pricing. With our new
pricing structure, consumers begin with one base plan
and then have the ability to upgrade their membership
to triple their DVR storage capacity. We want to make
it simple and easy for consumers to access our technology and we believe this updated pricing plan
accomplishes just that. For current users of Aereo, your plan will remain the
same until the end of your current membership period.
For those on the $12/month payment plan, you will be
automatically upgraded to 60 hours of storage. Right now the service is only available in New York,
but Aereo has plans to expand into new territories
very soon. Happy TV viewing, everyone!

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