Amazon Now Offers Amazon Coins Virtual Currency On Kindle Fire, Gives $5 In Free Coins To All Users

Posted: May 14, 2013 in Apps, eCommerce, GT, Mobile, Social, Technology
Tags: , ,

20130514-084957.jpg
E-commerce leviathan Amazon today is taking a step
into social gaming: Amazon Coins, its new virtual
currency, is now live in the U.S. To kick it off,
Amazon announced that it would put $5 worth of the
currency — equivalent to 500 Coins — into all Kindle
Fire users’ accounts to use on apps and in-app purchases on its platform. The company says that
this is equivalent to “tens of millions of dollars” worth
of Amazon Coins. Coins, which were first announced in February, are
the company’s move into an area that has been a
strong way for app publishers to generate revenue
through their apps. In that sense, the launch serves a
two-fold purpose for Amazon: a way of encouraging
developers to come to its platform (something Amazon has already been working on), and to spur
more revenue generation. A lot of the talk in virtual currency of late has been
around the potential for bitcoin and other new
monetary instruments fuelled by a network effect. But
before bitcoin became the buzz, there were already a
number of other virtual currency networks run by
Facebook, Zynga and many more, with aim being to spend the “money” on gaming and other apps on their
platforms. Unlike bitcoin, and more like Amazon Coins, most
virtual currency is based on users redeeming
standard currencies for “virtual” ones on the network
in question. This money can then be used to buy new
features in a game, or extend your life, or to send
“virtual gifts” to friends. One idea here, I think, is that users are more likely to spend money when it’s less
transparent that they are doing so; in Amazon’s case,
500 Coins sounds a lot more exciting than $5.
Another is that it ties a user more closely in with a
particular game and a particular platform. Amazon
Coins will give Amazon a way of more reliably monetizing users longer-term. Amazon Coins is an extension of other social
services that Amazon has added to its app platform.
Specifically, Game Connect lets developers list
virtual goods for sale on Amazon.com — a way of
also marketing those games themselves; and
GameCircle is a kind of social network that lets users measure their achievements in games against their
friends and other players. On top of that, Amazon
also allos for in-app purchases using real-world
money as well. Amazon says that it will be offering discounts of 10%
to those users who buy Coins in bulk. Developers will
get a standard 70% revenue share on all coin spend. This looks like it is just the beginning of Amazon
Coins, which the company says will extend to other
services on the platform — and likely outside of the
U.S. over time, given that virtual currency has proven
popular outside of the U.S. in markets like Asia and
Europe. “Today we are giving Kindle Fire owners $5 worth of
Coins to spend on new apps and games, or to
purchase in-app items, such as recipes in iCookbook,
song collections in SongPop or mighty falcon bundles
in Angry Birds Star Wars. And with discounts of up to
10% when you buy Coins, this is a great way for customers to save money when they buy apps,
games and in-app items,” said Mike George, Vice
President of Apps and Games at Amazon, in a
statement. “We will continue to add more ways to
earn and spend Coins on a wider range of content and
activities—today is Day One for Coins.” Whether that will ever include making purchases on
Amazon.com with Amazon Coins remains to be seen
— but it seems that in any case Amazon Coins will
be one more way that Amazon will build out its e-
commerce empire ever further. Release below. Amazon Coins Now Available for Kindle Fire
Customers Every Kindle Fire owner in the U.S. will find $5 worth
of free Coins deposited directly into their Amazon
account Customers can also purchase Coins in bulk and
receive a discount up to 10% Tens of millions of dollars worth of Amazon Coins are
now in customers’ accounts to spend on developers’
apps SEATTLE–(BUSINESS WIRE)–May. 13, 2013– —
(NASDAQ: AMZN)—Amazon today announced that
customers can now use Amazon Coins to purchase
apps, games and in-app items in the Amazon
Appstore and on Kindle Fire. To celebrate the launch,
existing and new Kindle Fire customers in the U.S. have had 500 free Coins—a $5 value—deposited into
their Amazon accounts today. For customers,
Amazon Coins is an easy way to purchase apps and
in-app items on Kindle Fire, and for developers it’s
another opportunity to drive traffic, downloads and
increased monetization. With discounts of up to 10% for purchasing Coins in bulk, it’s also an opportunity
for customers to save money on their app and game
purchases. Customers can purchase Coins by visiting
amazon.com/coins. “Today we are giving Kindle Fire owners $5 worth of
Coins to spend on new apps and games, or to
purchase in-app items, such as recipes in iCookbook,
song collections in SongPop or mighty falcon bundles
in Angry Birds Star Wars. And with discounts of up to
10% when you buy Coins, this is a great way for customers to save money when they buy apps,
games and in-app items,” said Mike George, Vice
President of Apps and Games at Amazon. “We will
continue to add more ways to earn and spend Coins
on a wider range of content and activities—today is
Day One for Coins.” Amazon Appstore developers will earn their standard
70% revenue share when customers make purchases
using Amazon Coins. No Coins-specific changes are
required for developers with apps and games currently
in the Amazon Appstore. Developers not yet in the
Amazon Appstore should submit their app today through the Amazon Mobile App Distribution Portal
(https://developer.amazon.com/welcome.html). Amazon Coins is the latest offering in an array of
services that make Amazon the most complete end-
to-end ecosystem for building, monetizing and
marketing their apps and games. These capabilities
include: The ability for app developers to use Amazon Web
Services’ (AWS) technology platform for their
infrastructure needs. Building blocks such as Amazon
Elastic Compute Cloud (EC2), Amazon Simple
Storage Service (Amazon S3), and Amazon
DynamoDB allow developers to focus on what differentiates their app rather than the undifferentiated
heavy lifting of infrastructure.
App submission for distribution to nearly 200
countries globally enables developers to reach
millions more Amazon customers worldwide.
In-App Purchasing on Kindle Fire, Mac, PC and web- based games. This enables developers to sell virtual
items in their apps and games while allowing their end
users to simply use their Amazon accounts to make
the purchase.
GameCircle, which includes capabilities like
Achievements, Leaderboards, Friends and Whispersync for syncing games across devices, and
leads to better engagement with games.
Game Connect, which lets developers list their virtual
goods for sale on Amazon, increasing discoverability
of their games and making the purchase of virtual
goods as easy and convenient as possible for customers, leading to increased monetization for
developers.
About Amazon.com Amazon and its affiliates operate websites, including
http://www.amazon.com, http://www.amazon.co.uk,
http://www.amazon.de, http://www.amazon.co.jp,
http://www.amazon.fr, http://www.amazon.ca, http://
http://www.amazon.cn, http://www.amazon.it, http://
http://www.amazon.es and http://www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar
terms include Amazon.com, Inc., and its subsidiaries,
unless the context indicates otherwise.

Advertisements
Comments
  1. AYZkicf says:

    406831 422884Great task! 603539

  2. updated says:

    I’ll immediately clutch your rss as I can not to find your e-mail subscription link or e-newsletter service. Do you have any? Please allow me recognize in order that I could subscribe. Thanks.

  3. I beloved up to you will receive performed proper here. The caricature is tasteful, your authored material stylish. however, you command get bought an impatience over that you want be turning in the following. sick definitely come further earlier again since precisely the similar just about a lot steadily inside of case you shield this hike.

  4. Homepage says:

    … [Trackback]

    […] Here you can find 87406 additional Informations: gadtechno.com/2013/05/14/amazon-now-offers-amazon-coins-virtual-currency-on-kindle-fire-gives-5-in-free-coins-to-all-users/ […]

  5. Hi, yes this paragraph is truly nice and I have learned lot
    of things from it regarding blogging. thanks.

  6. Files World says:

    Hi, I do believe your site might be having browser compatibility problems.
    When I take a look at your blog in Safari, it looks fine however, if opening in
    IE, it’s got some overlapping issues. I simply wanted to provide you with a quick heads up! Besides that, wonderful blog!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s