Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+

Posted: May 14, 2013 in Google, GT
Tags: , , ,

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Google continues to increase the reach of its Google+
platform, and today the company is launching a new
mobile content recommendation service powered by
Google+. These recommendations will appear as
small widgets at the bottom of the screen as users
browse a news site that has enabled this service. Google’s launch partner for this service is Forbes, but
others can implement these recommendations by just
adding a single line of code to their mobile sites.
Recommendations, Google says, can appear
regardless of whether users are signed in to Google+. As Seth Sternberg, Google’s product manager for the
Google+ platform told me last week, the team set out
to create an “awesomely seamless experience to find
more content” on the mobile web. On mobile sites, he
argues, publishers often see high bounce rates
because users have a hard time finding interesting additional content to read on a site once they have
finished reading an article. These recommendations, Sternberg told me, are
based on social recommendations on the site from
your friends on Google+ (only if you are signed in, of
course), what the story you just read was about, the
story’s author and some of Google’s “secret sauce.” The new Google+-based recommendations,
interestingly, only appear once a reader slides back
up on a page. This, Google’s analytics show, is a
pretty good indicator that a user has finished reading
a post (even if there is still more text left on the
page). The recommendation widget then slides up from the bottom and one extra click brings up more
relevant items for the page. The other option is to
show the widget after a user scrolls past a
configurable CSS entity. Publishers will be able to manage the
recommendations widget from their Google+ publisher
accounts. From there, they can decide when exactly
the widget should appear and manage a list of pages
where the widget shouldn’t appear, as well as a list of
pages that should never appear in recommendations.

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