Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+

Posted: May 14, 2013 in Google, GT
Tags: , , ,

Google continues to increase the reach of its Google+
platform, and today the company is launching a new
mobile content recommendation service powered by
Google+. These recommendations will appear as
small widgets at the bottom of the screen as users
browse a news site that has enabled this service. Google’s launch partner for this service is Forbes, but
others can implement these recommendations by just
adding a single line of code to their mobile sites.
Recommendations, Google says, can appear
regardless of whether users are signed in to Google+. As Seth Sternberg, Google’s product manager for the
Google+ platform told me last week, the team set out
to create an “awesomely seamless experience to find
more content” on the mobile web. On mobile sites, he
argues, publishers often see high bounce rates
because users have a hard time finding interesting additional content to read on a site once they have
finished reading an article. These recommendations, Sternberg told me, are
based on social recommendations on the site from
your friends on Google+ (only if you are signed in, of
course), what the story you just read was about, the
story’s author and some of Google’s “secret sauce.” The new Google+-based recommendations,
interestingly, only appear once a reader slides back
up on a page. This, Google’s analytics show, is a
pretty good indicator that a user has finished reading
a post (even if there is still more text left on the
page). The recommendation widget then slides up from the bottom and one extra click brings up more
relevant items for the page. The other option is to
show the widget after a user scrolls past a
configurable CSS entity. Publishers will be able to manage the
recommendations widget from their Google+ publisher
accounts. From there, they can decide when exactly
the widget should appear and manage a list of pages
where the widget shouldn’t appear, as well as a list of
pages that should never appear in recommendations.

  1. Mo says:

    Just wish to say your article is as surprising. The clarity on your publish is just spectacular and that i can assume you’re knowledgeable on this subject. Well along with your permission let me to take hold of your RSS feed to keep up to date with impending post. Thank you one million and please keep up the enjoyable work.

  2. Hi there, I discovered your web site by the use of Google at the same time as looking for a comparable matter, your website got here up, it appears to be like great. I have bookmarked it in my google bookmarks.

  3. fee says:

    Thanks , I have recently been looking for information about this subject for a while and yours is the best I’ve discovered so far. However, what in regards to the bottom line? Are you sure concerning the source?|What i don’t understood is in reality how you’re no longer really much more well-appreciated than you might be now. You are so intelligent.

  4. I�ve been exploring for a bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this site. Reading this information So i am happy to convey that I have an incredibly good uncanny feeling I discovered just what I needed. I most certainly will make sure to do not forget this web site and give it a glance regularly.

  5. lad says:

    Hello my family member! I wish to say that this article is amazing, nice written and include almost all important infos. I’d like to see more posts like this .

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s