Comparison Engine VERSUS IO Adds Further $2.8M To Its Coffers From Earlybird, Dave McClure, Others

Posted: May 15, 2013 in Europe, GT, Startup
Tags: , ,

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VERSUS IO, the natural language-styled comparison
engine backed by Dave McClure (amongst others),
has closed a $2.8 million Series A round led by
Earlybird Venture Capital. McClure’s 500 Startups
also participated, as did Hightech-Gruenderfonds,
Lars Dittrich, and Dario Suter. This brings the Berlin-based startup’s total funding to
$3.8 million, having already received seed backing
from Hightech-Gruenderfonds and JMES
Investments, followed by 500 Startups putting in
$100k last December — McClure’s first investment in
the Berlin startup scene. Launched in July as a way to compare smartphones,
VERSUS IO has since expanded to let consumers
also compare tablets, cameras, and mobile apps, in addition to city comparisons, its first non-product
vertical. In fact, the startup claims its engine is able to
compare just about anything using natural language
processing, frequently talking its plans to expand to
640 verticals and the potential to even add people to
that list, which is an ever so slightly creepy (but fun)
thought. VERSUS IO says there are now 25 million
comparisons available via its site, which for a
European startup gunning to be global has rather
smartly been localised in 18 languages. Furthermore,
it’s seeing 2 million unique visitors each month,
claiming to have grown 35% month-on-month on average since launch in July 2011.

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