Everyme Co-Founder Oliver Cameron Launches Limelight, A Social App For Finding What To Watch Next

Posted: May 15, 2013 in Europe, GT, Mobile, Social, Startup
Tags: , ,

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With a new iPhone app called Limelight, Oliver
Cameron (best-known as the co-founder of private
social network Everyme) aims to answer the
question, “What am I going to watch tonight?” The app’s basic functionality is pretty straightforward.
You can create lists of movies that you’ve watched
(rating them between 0 and 5 stars) and that you want
to watch. You can also browse lists of highly rated or
popular movies in the app, as well as lists created by
other users. (You can follow those users, too.) The ultimate goal, Cameron said, is to help users
“organize your movie library” (library might not exactly
be the right word for it, since it’s not necessarily a list
of movies that you own — but I think it conveys the
basic idea) and find new titles to watch. A lot of this functionality is already available in other
services. Netflix is famous for its algorithmically
driven movie recommendations, and another one of
my mainstays, IMDb, also has user ratings and a
“watchlist” feature. But in those cases, those features
are mixed in with a larger service, whereas Limelight has pared things down and is all about ratings and
recommendations. Plus, there’s a nice social component — something
that Netflix, for one, is still struggling with. Similar to
Amazon-acquired social reading service Goodreads,
seeing your friends’ history in Limelight can be useful
for finding new movies, and can also just be amusing.
For example, I was appalled to discover that Verge writer Ellis Hamburger gave a five-star rating to
Armageddon. The app was built by 9:42AM, which is basically the
team of Cameron and designer Marcelo Marfil.
Cameron said the company’s goal is to “build simple
products that work beautifully and have a defined
need.” He described 9:42 (which is named after the
exact time when Steve Jobs announced the iPhone) as a side project until he starts his next company.
But he said this doesn’t mean he isn’t serious about
these apps: “Making apps is a huge passion for me,
so it’s a good way to keep creative before I start the
next thing.” As for Everyme, the startup doesn’t seem to have
gotten much buzz since its big launch last year, and
it launched a new service called Origami in the fall.
(Everyme co-founder Vibhu Norby recently published
a blog post recommending that startups avoid the big
launch and instead focus on building a community, which is what he said he’s doing with Origami.)
Cameron told me that he left because he was looking
for a new challenge. “I had been working on practically the same product
for nearly three years, so it was time for a change
up,” he said.

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