Google Launches “Google Play Music All Access” On-Demand $9.99 A Month Subscription Service

Posted: May 15, 2013 in Google, GT
Tags: , ,

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Google just launched an on-demand subscription
music service at I/O called “Google Play Music All
Access”. Its web and mobile interfaces feature
millions of songs you can play instantly,
recommendations, charts and playlists, and instant
radio stations. The Spotify competitor launches today in the US for $9.99 a month, comes with a free trial
month, and sign-ups before June 30th get it for $7.99. All Access is just one of dozens of announcements
Google launched today at its I/O conference in San
Francisco. Follow along with our live blog for all the
news and our commentary. Everything from your Google Music locker is
automatically pulled into Google Play Music All
Access. Beneath the content you own, everything
else an artist has ao All Access is automatically
listed and plays at a tap. More countries will get
Google Play Music All Access soon. News that the service was coming was leaked
yesterday by The Verge after it discovered Google
had completed licensing deals with the major record
labels. Google launched its music locker service two
years ago, and later started selling music files from
Play. Now Google Play users have a choice to stream rather than download. Google’s Chris Yerga explained that with current
music services, you might have a huge catalog to
choose from, but getting that music organized and
playing quickly is too hard. “Why is it that managing
my queue feels like a chore? We set up to build a
music services that doesn’t just give you access to great music but also guides you through it” said
Google’s Chris Yerga. Overall the app looks slick, with options for instantly
queuing up songs. It’s also designed to get music
playing as fast possible if you just want your ears
filled. All Access will have a tough road to traction,
considering Spotify’s huge head start with 24 million
active users and 6 million paying subscribers.
However, the fact that All Access is located within
the Android-ubiquitous Google Play store means
Google could heavily promote it if it wants growth. The logic behind launching an on-demand music
service seems to be that it’s a critical part of any
phone. Android is incomplete without it. Google Play
Music All Access might never become a market
leader, or even make Google much money directly,
but it strengthens its presence on mobile. It could get people buying more Android phones, which lead to
plenty of other revenue for Google.

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