Google To Begin Offering Unlocked Samsung Galaxy S4 With Stock Android For $649 On June 26

Posted: May 15, 2013 in Gadgets, Google, GT, Mobile
Tags: , ,

Google is offering a version of the Samsung Galaxy
S4, arguably one of the top current Android devices,
with Jelly Bean 4.2 unlocked on Google Play
beginning June 26, the company revealed at I/O
today. The news is big because it’s the first non-
Nexus device to get blessed with this opportunity, and Google says it will be updated in time with all
other Nexus devices. The Galaxy S4 will cost $649 with no contract, and
will be usable on both AT&T and T-Mobile in the U.S.,
Google said today. At that price it isn’t exactly cheap,
but people are probably willing to pay for an
untouched Android experience on some of the most
powerful smartphone hardware available. The S4 is not only carrier unlocked, but it also has a
fully unlocked bootloader. That means that owners of
the device can load their own software on to the
device, including things like CyanogenMod, which
allows for extremely deep device software
customization options. In other words, this new unlocked S4 will essentially be the ultimate developer
plaything, but again it’s likely to have more or less
niche appeal because of the high price tag. What’s interesting about this is that Samsung
emphasized all its software additions to the stock
Android experience at the Galaxy S4 launch event,
and this is basically stripping all that away. Reviewers
seemed more or less overwhelmed by Samsung’s
software smorgasbord, so this might result in a much better device overall.

  1. bags says:

    It’s not surprising that, when it comes to developing a new marketing plan or brand, everyone wants to get right to the sexy stuff — the design work. We are all eager to see what out new look is going to be — how the businesses cards look … how proud we are of our glossy new marketing materials … how this is going to be the thing that gets our prospects to beat a path to our door. No, it’s not surprising, but it is definitely unfortunate.So on to the designers they go. But what are the designers supposed to base their designs on? What’s your brand promise to your customer? How are you positioned when it comes to your clients and prospects? To your competition? How are you different from your competition? Without answers to these and other questions, the designers are left to work with what you believe those answers to be or simply improvise.But where does this get you? Think about this analogy. Let’s say you want to compete in the Daytona 500. So you take your Ford Fusion and plaster decals all over it. Yes … it looks the part. But can it compete with the others cars? Of course not. We all know that a tremendous amount of work has been done on those cars — work that you and I, for the most part, cannot see. Well the same is true for a well-run, profitable company.All too often we believe that simply looking the part attracts business. I’m here to say that this is not how it works. There is structure and foundation to marketing . .. there are your objectives that you want to meet … there is the environment and your competition. There are a number of other factors that determine how you are going to promote your company and to whom. Without first undertaking these not-so-sexy elements of marketing, you’re going to be going around the Daytona track at a brisk 100 m.p.h. while your competition passes you by as if you are standing still.

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