Amazon Taps NBCUniversal To Bring Covert Affairs, Grimm, Suits, And More To Prime Instant Video

Posted: May 16, 2013 in GT, Startup
Tags: , , ,

Amazon has just announced a new content deal with
NBCUniversal, bringing a host of new television
series to the video streaming platform. Some of those titles include Covert Affairs, Defiance,
Grimm, Hannibal, and Suits. And what’s more, the
company is pulling content from NBCUniversal’s
children series such as Curious George and Land
Before Time, which will be available with Kindle
FreeTime Unlimited. With platforms like Hulu and Netflix growing rapidly,
and moreover making strides to offer the biggest
libraries of content that include original programming,
Amazon too has been working tirelessly to build out
its offerings. According to the company, Amazon now
offers more than 40,000 movies and TV episodes to Prime members, which can be watched across a wide
variety of platforms including iOS, Kindles, Roku,
Xbox 360, PlayStation 3, and Wii (U). In terms of availability, Covert Affairs and Grimm will
both be available today, while Hannibal will not be
ready until later this year, and Defiance will be out
early next year. Amazon is also bringing SyFy series
such as Alphas, Eureka and Warehouse 13 to the
platform, along with Smash, featuring Debra Messing. Here’s what Brad Beale, director of digital video
content acquisition for Amazon, had to say: We listen carefully to our customers to find out which
TV shows and movies they find the most entertaining.
Our expanded agreement with NBCUniversal gives
Prime members access to even more exclusive
content that they can stream instantly, at no
additional cost. Compelling shows like Covert Affairs, Defiance, Grimm, Hannibal and Suits are big wins for
our customers and we look forward to adding more
titles soon. Alongside expanding its library offerings, Amazon is
also boosting its original programming efforts. Most
recently, the company released eight comedy pilots
and six children’s series pilots to get feedback from
customers. After they make their decision, they’ll buy
out the remaining episodes of the series which people seem to love.

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