The Magic Of Google’s APIs and Algorithms, The Bread And Butter Of The Google I/O Keynote

Posted: May 16, 2013 in GT

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It’s clear that Google had other things it could have
talked about on the first day of the I/O conference.
Like Google Glass. Instead, the attendees heard more about how Google
has developed new ways to turn data into services.
The highlights were not some fancy hardware but the
magic of Google’s APIs and algorithms, the bread
and butter of what Google does. I spent part of the afternoon talking with Rackspace’s
Robert Scoble and long-time media pro Jake
Ludington about the event, which had little of the raw
excitement of years past when executives talked
breathlessly about Google+ or parachuted on to the
top of Moscone to show off Google Glass. I first met Scoble and Ludington in 2004. Scoble
worked at Microsoft and Ludington was a big part of
Gnomedex, one of the geekiest conferences of the
day. Blogs were arguably the most advanced social
networks, mobile phones were still like bricks. My conversation with Scoble focused on the
semantics, the context of the algorithms and the
more nitty-gritty aspects of a keynote really meant for
developers. Robert Scoble at Google I/O Ludington looked for the points in the keynote when
the audience seemed most engaged. Jake Ludington at Google I/O Both Scoble and Ludington are geeks in their own
way. It is the way that data can be one thing and then
another that draws them to Google I/O. It’s not too
much different today. In 2004 it was about using RSS
feeds to read blogs. Today, Google Glass is like a
reader, pulling in data to a lens that transmits it for the human mind to read. Again, it’s a new way to turn
data into services. Scoble and Ludington show that the spectacle of
something like a skydiver may be fun, but it’s the
wonder of innovation that keeps us coming back.

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Comments
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