YouTube Expands Live Access To All Partners In Good Standing With 1,000 Subscribers Or More

Posted: May 16, 2013 in GT, Youtube
Tags: ,

YouTube’s live offering took a big step forward today,
with the announcement that access to the feature will
soon be available to a large number of its partners.
While YouTube Live was previously only available to
a handful of handpicked channels and partners, the
feature will now be rolled out to any YouTube channel in good standing with more than 1,000 subscribers. The opening up of YouTube Live to more creators
comes two years after it first announced the feature.
But it also is being rolled out after YouTube has had
some serious stress testing on the product, including
live streaming of the 2012 Olympics and the big Red
Bull dude-jumping-from-space thing. Now open to more users, the ability to stream live
video could change the way that YouTube creators
communicate with audiences, as they’re finally able
to step beyond the current on-demand paradigm of
uploading videos to the site. Now, they’ll be able to
schedule live events and launch impromptu live streams to be shared with their subscribers. To determine eligibility, creators should check their
Account Features page for an “Enable” button to sign
up for Live. YouTube creators who qualify will get live
transcoding in the cloud and the ability to stream
multiple camera angles. YouTube, meanwhile, will take care of all the hard
work on the back end to get those live streams to as
many devices as possible. YouTube uses adaptive
bit-rate streaming to power the feature, giving viewers
access to the high-quality video available, regardless
of whether they’re watching on a PC, mobile phone or tablet.


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