EAT Club Goes Mobile, Bringing A Food Truck With Mobile Ordering And Payment To San Francisco

Posted: May 22, 2013 in GT
Tags: , ,

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Food trucks aren’t exactly new, but most only have
one specific type of cuisine — even if that cuisine
just happens to be all the latest rage in molecular-
gastro Indian-Irish fusion. Not only that, but you’re
often stuck waiting in a long line to order and pay,
then waiting some more for your food to be ready EAT Club, which is launching in private beta today,
has a unique spin on the way that users get lunch.
The service hopes to get rid of all the hassles around
waiting in line, paying, and waiting for your food, all
with a convenient food truck that serves a variety of
foods, and a mobile app to handle ordering and payment. Over the last few years, EAT Club has served
lunchers on the Peninsula with a variety of different
food choices, but now it has made its was up to San
Francisco, where it will serve startup kids and other
hungry office workers. And it’s coming here with a
food truck specially designed to provide eaters with a variety of awesome food choices. EAT Club’s food truck will have a variety of dishes
from multiple restaurants available all in the same
truck, giving customers a selection of cuisines to
choose from. Charter restaurants participating include
names like Bar Tartine, Nopalito, City Smoke House
BBQ, and Onigilly, among others. Altogether, EAT Club has more than 30 restaurants signed up so far,
and will have options from at least three available on
any given day. How did EAT Club get those restaurants on board?
Partly through the food truck itself, which is designed
to provide the best experience for customers. A
gutted-out old school bus, the EAT Club truck has
been renovated with mobile ovens for hot foods and
refrigerating units for cold foods. The end result is that all dishes are loaded into the truck right from the
kitchen, so that when a customer picks up his food,
it’s kept at the desired temperature. So the food is great, but what about the service? EAT
Club handles that with a mobile app that allows you to
choose between a bunch of different food options. It
provides you with details about why the dishes were
picked — EAT Club has a food curator, natch — and
more information about the restaurant. Once you’ve found something you like, you just click
to order and the app automatically charges your credit
card. After that, you’re free to head down to the truck
at your convenience and just pick up your food. No
waiting, no fuss. To start, EAT Club will have its food truck parked
around the Financial District and SOMA
neighborhoods in San Francisco, hoping to appeal to
office workers downtown who don’t have lunch
provided to them every day. The app is available now
in private beta, as the company tries to measure demand and make sure that it’s got the right amount
of food ready for new users.

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