Foursquare Introduces ‘Super- Specific’ Search And Filter Options For iOS And Android To Help You Find New Venues

Posted: May 22, 2013 in GT
Tags: , , , , , ,


As Foursquare evolves, it wants to help you find either new places to check out or lead you to places where your friends
have already been. Mixed in with that is recommendation
technology to show you places that you might be interested in
based on where you’ve been before. Today, Foursquare updated
its iOS and Android apps with an advanced search option that lets you control how the service seeks out new venues for you. In its blog post today, Foursquare “dares” you to get “super
specific” with your searches. Basically, the company is saying
that they have enough data to find any place that you could
imagine. One of the example searches is: “A cheap sushi place
that’s nearby and open now, but that I haven’t been to yet.”
Again, this is a search performed based on all of the data that Foursquare has collected over the years, but its first move into a
more conversational search experience. Companies like Google
are jumping on this bandwagon as well. When you perform a search like the one suggested above, you
just get results as you’d normally expect. Foursquare is
processing these inquiries surprisingly fast, which means that you’re likely to settle on a place quickly:


The interesting part comes with the new filter options, where you can hone in on a venue based on whether
you or a friend have checked in before, by price, if the venue has a special or if you’ve saved it to check out


I feel like with this dynamic search and filter options, Foursquare has made the jump to become a true utility
that might even cancel out a Google search or a Yelp deep-dive. That’s a pretty bold thought, but when you
think about how much data Foursquare truly has, a lot of things that we haven’t even seen yet are possible. The filter options makes all of this data more manageable and of course, usable, to get you to try out more
places. It’s also an incentive for more businesses to adopt Foursquare’s offerings, such as specials. If people
start filtering their searches in the way that Foursquare suggests, then it behooves these restaurants and bars
to have multiple specials lined up and ready to go. Think of it as a highlighted ad in Google search.

  1. bbom says:

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