Google Adds Monthly Top Charts To Google Trends, And A Beautiful New Search Trend Visualizer

Posted: May 22, 2013 in Google, GT
Tags: , , ,

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Every year Google creates a summary Zeitgeist
feature to sum up the year in search data, showing
what has been the most popular among its users.
Now, it’s rolling out Top Charts, a new monthly series
of lists similar to that year-end feature, available on
Google Trends as of today. It’s built on Google’s Knowledge Graph, and provides a representation of
the actual things people are interested in, rather than
just keywords alone. The charts are broken down in broad categories, and
include lists of things like actors, animals, whiskeys,
TV shows, space objects and medications just to
name a few. The charts display a top five in the main
page view, with a relative rating indicated by a colored
bar, as well as arrows to indicate whether the items on that list have gone up or down since the last
monthly period. You can drill down to see a full list of
10 items, as well as a brief description of each, its
peak ranking and the total time it has appeared on the
charts. They’re also embeddable, as you can see
below. There are more than 40 Top Charts in total, and that’s
not all Google has shown off today. There’s also a
very cool animated visualized of the top trending
search terms, which indicates what’s being actively
searched for at this very moment, with a colorful
background and smooth animated transitions. This tool is customizable as well, so you can view up to 25
searches at a time and set it for different regions. Finally the Trends home page displays elements of
each of these, with a hot search term list, and ranking
indicators that show popularity over time and by
geography for different terms. The changes are not
huge, but they do provide some useful data on a more
frequent basis than we’ve seen before, which can help people identify what people are interested in,
useful for media organizations targeting their content,
for instance, or for anyone curious about the pulse of
the world’s Googling population.

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