He Should Have Just Spelled It JIF Then

Posted: May 22, 2013 in GT


The New York Times has a lovely interview up with
Steve Wilhite, the inventor of the illustrious GIF file.
Wilhite wants you to know that the White House is
wrong: He is proud of the GIF, but remains annoyed that
there is still any debate over the pronunciation of the
format. “The Oxford English Dictionary accepts both
pronunciations,” Mr. Wilhite said. “They are wrong. It
is a soft ‘G,’ pronounced ‘jif.’ End of story.” Gizmodo’s Casey Chan pretty much sums up my
view on this, in an article so elaborately ridiculous it
brings joy, “He’s saying we, the people of America,
are wrong. It is a soft ‘G’, pronounced ‘jif’. Sir, why did you not name it JIF like the peanut butter then! End of story. I have long thought the story was over too, but I’m guessing we’re reading different books.” Chan and I and the US President are just going to
ignore Wilhite and just continue to pronounce it with a
hard ‘G,’ like ‘gift’ without the ‘T.’ Because no one on
the planet pronounces it ‘jif.’
End of story.

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