Samsung Galaxy Owners Will Get Jay-Z’s New Album For Free 72 Hours Before Its Official Release

Posted: June 17, 2013 in GT, Samsung
Tags: ,

If you own a Samsung Galaxy and are a Jay-Z fan,
then you will probably be happy to hear that Samsung
is giving away one million copies of “Magna Carta
Holy Grail” to owners of its flagship smartphone 72
hours before the album’s official debut on July 4. Jay-Z hinted at the endorsement deal on Sunday
when he appeared in a TV commercial during Game 5
of the NBA finals, along with Pharrell Williams and
producer Rick Rubin. The tagline was “The Next Big
Thing”–a teaser for the early release of “Magna Carta
Holy Grail” on Galaxy devices. Samsung bought 1 million copies of the album, which
is scheduled for release on July 4, to give to
Samsung Galaxy owners. The Wall Street Journal
reports that Samsung paid $5 each for the albums–
reaping Jay-Z $5 million for “Magna Carta Holy Grail”
before it even goes on sale. The deal is notable for a couple of reasons. First, it
could help Samsung further polish its image in the
U.S. as it continues its heated rivalry with Apple.
Though Samsung is the top smartphone seller in the
world, with a 28.8% percent share of the global
market according to IDC, iPhones continue to lead in the U.S. Samsung’s Galaxy series has performed
very well in the U.S., but the Korean company still
suffers from lingering perceptions that it’s just a
copycat thanks to the drawn-out Apple-Samsung legal
battles over patents. An endorsement deal with one of
the U.S.’s top rap artists may help Samsung gain more cred with consumers, especially younger ones. The deal may also help Samsung’s Music Hub, a
streaming music service available on Galaxy devices,
compete with Apple’s iTunes Radio, which will be
included with iOS devices and offer preview of tracks
before they are available elsewhere. If Samsung is
successful in building an attractive ecosystem for its mobile devices, that will help it retain consumers
even if the phablet frenzy slows down.


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