GetGlue Hires Digital Media Veteran Evan Krauss As President To Boost Monetization Of Its Second-Screen Apps

Posted: June 18, 2013 in GT, Media
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Second-screen TV app startup GetGlue just keeps on trucking. Originally launched as an app for
checking in to your favorite TV shows and collecting
stickers, the company has been steadily expanding
its business to include content discovery for shows on the iPad or on your TV. Now it’s hoping to better monetize its mobile and tablet apps, and
has hired longtime digital media exec Evan Krauss as President to help with that. Krauss has spent the last 18 years at a variety of
entertainment companies over the years, including
stints at Yahoo!, AOL, Excite, JumpTap,
Looksmart, and Agency.com. His last big position
was as EVP of ad sales for Shazam, where he
helped build out that company’s second screen ad business. In addition to Krauss, GetGlue also recently hired
Shelby Houston Haro as its EVP of sales, coming
from Fandango and Flixster. In an email, GetGlue
CEO Alex Iskold wrote, “Evan is joining us a President to lead all the aspects of the business, particularly focusing on revenue… With these two hires, we
are now serious about building out and scaling our business.” The hiring of its new sales leaders follows an attempted — and failed — merger between GetGlue and rewards-based TV companion app Viggle. The deal was first announced last November but called off earlier this spring. Since then, GetGlue has continued to operate independently, trying to boost monetization along the way. No
doubt the startup hopes that its new president Krauss will be able to expand its own business with advertisers.
The company has been making a bigger push on that front with recent updates to its mobile apps. That incudes the introduction of a new advertising product for brands, networks, and studios called Promoted Entries. That enables networks and advertisers to highlight their products and shows in users’
Guides. Launched with Pepsi during the Super Bowl, the Promoted Entries offering is designed to boost
engagement with viewers who are using the app while watching TV. It allows users to share promoted
products with friends who also use the app, as well as on social networks like Facebook and Twitter. GetGlue not says it has 4 million registered users, and has accrued more than 800 million data points about
what they’re tuning into. The company has worked with more than 75 TV networks and 10 movie studios to
promote their content. It’s raised about $24 million since being founded in 2007, with investors including Union
Square Ventures, RRE Ventures, Time Warner Investments, and Rho Ventures, among others.

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