GameStick Android Console Ship Date Delayed Until August To Refine UI

Posted: June 19, 2013 in Android, GT

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Android home gaming consoles are nearly arriving for
the consumer market, but one at least needs a little
more time in the oven to bake. It’s the GameStick,
the super portable USB-stick style device that plugs
into an open HDMI port on your TV to turn it into an
Android-powered gaming machine, and its release schedule is being pushed back another month until
August, with a retail launch to follow after that,
because of a need to gather more feedback related to
the GameStick UI so that it can be refined prior to
wide release. GameStick wanted to nail the user experience strikes
me as a familiar refrain; another company, Leap
Motion, which also achieved lots of support from the
community for a novel idea, said something very
similar when it delayed its own product recently. In
both cases, the apprehension about getting things right the first time around is understandable, since
these are products that have few if any antecedents
with demonstrated success in the wider consumer
market. The GameStick delay, though another one on top of
its first ship date slip, isn’t yet one that should really
raise any eyebrows – projects typically underestimate
how long it will take to go to market on Kickstarter.
The Ouya was also delayed from its original planned
launch by three weeks, owing to “demand” on the retail side. BlueStacks’ GamePop hasn’t been
delayed as of yet, but it’s targeting a more open-
ended end of year launch, and that gives it some
flexibility to make sure the experience is just right
before putting too fine a point on things. All of these companies are venturing into relatively
uncharted territory, so delays are fine; you can’t hold
them to the same standards as an Apple or a
Samsung, and even those giants sometimes
encounter problems shipping exactly on time. One,
two, or even three small delays isn’t surprising; but once the months start to fall away and you don’t hear
much, that’s when it’s time to worry.

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