Google Updates Local Search Results On Desktop With Carousel Design

Posted: June 19, 2013 in Google, GT
Tags: , ,

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At the end of last year, Google introduced a new
design for some local search results on tablets that
put a carousel with the top results at the top of the
page. Today, it’s bringing this design to the desktop,
too. This new feature can be triggered by searches for
restaurants, bars and other local places, Google says, and it’s currently rolling out in English in the
U.S. and should roll out for other languages in the
future. A typical search to see this feature would be
something like “Mexican restaurants in nyc.” Google
will then put the carousel at the top of the page,
including a photo, the standard Zagat ratings, price
class and cuisine. A click on these places will bring
up their Google+ Local sites with more information. Users can click on an arrow in the right to see more
places and they can use the map in the sidebar to
zoom in and the carousel will automatically restrict
your searches to this specific area. Google, of course, also uses a similar design for
some of its Knowledge Graph results. As a number of
bloggers noticed recently, these Knowledge Graph
carousel results seem to be popping up more
frequently now than ever before. Given today’s
addition of the local search carousel, chances are that Google’s stats show that this is a very effective
way of presenting search results. I wouldn’t be
surprised if the company continued to expand its use
of this design element for other kinds of queries in the
near future.

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Comments
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